@article{oai:iuj.repo.nii.ac.jp:00000461,
 author = {若山, 俊弘 and 新宅, 純二郎 and 天野, 倫文 and 菊池, 隆文 and Wakayama, Toshiro and Shintaku, Junjiro and Amano, Tomofumi and Kikuchi, Takafumi},
 journal = {Economics & Management Series},
 month = {Nov},
 note = {We present a new conceptual framework for managing conflicting strategic themes of local adaptation and global integration. The two themes conflict because local adaptation tends to value independence of local operations while global integration strives for concerted efforts for scale andscope economies. The conflicting nature of the two themes gets drastically intensified when developed economy MNCs enter emerging markets due to the vast difference between developed and emerging economies. The new conceptual framework proposed in this paper is based on Giddens' structuration theory and constructs a co-evolutionary perspective for managing the two themes. We illustrate the framework through the case Panasonic Home Appliances in China.},
 title = {Strategy for Embracing the Conflicting Themes of Local Adaptation and Global Integration},
 year = {2011},
 yomi = {ワカヤマ, トシヒロ and シンタク, ジュンジロウ and アマノ, トモフミ and キクチ, タカフミ}
}