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Study of consumer attitudes towards connected reader devices in Japan based on the decomposed Theory of Planned Behavior
https://iuj.repo.nii.ac.jp/records/448
https://iuj.repo.nii.ac.jp/records/44827c55805-5154-4dee-a2af-4f5c89deaaa1
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
EMS_2011_10 (379.1 kB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2011-05-01 | |||||
| タイトル | ||||||
| タイトル | Study of consumer attitudes towards connected reader devices in Japan based on the decomposed Theory of Planned Behavior | |||||
| タイトル | ||||||
| タイトル | Study of consumer attitudes towards connected reader devices in Japan based on the decomposed Theory of Planned Behavior | |||||
| 言語 | en | |||||
| 言語 | ||||||
| 言語 | eng | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | eBook reader | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | convergence | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | Theory of Planned Behavior | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | Theory of Reasoned Action | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | embedded devices | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | wireless technology | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | eBook reader | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | convergence | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | Theory of Planned Behavior | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | Theory of Reasoned Action | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | embedded devices | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | wireless technology | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| 著者 |
Koeder, Marco Josef
× Koeder, Marco Josef× Mohammed, Upal× Sugai, Philip× Koeder, Marco Josef× Mohammed, Upal× Sugai, Philip |
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| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | Some of the most interesting developments within mobile and wireless technologies have evolved from an enhancement of our daily life; creating objects and technologies that we can consume to hopefully increase our quality of life. Lately, a new (mobile) convergence is underway globally with new embedded connected devices entering the markets such as the iPad, the Galaxy tablet and dedicated connected reader devices such as Kindle, Librie and the biblio Leaf SP02 launched by KDDI in Japan. The framework of this study focuses on developing a deeper understanding of the attitudes and purchase intentions of end users of eBook readers. To accomplish that objective, the decomposed model of the Theory of Planned Behavior has been used as a guideline. Based on this a survey was carried out with prospective users utilizing Theory of Reasoned Action (TRA) dimensions such as attitude, subjective norm, perceived behavioral control and behavioral intention. Structural equation modeling was used to estimate the maximum likelihood for these dimensions. Results showed that the Theory of Planned Behavior (TPB) and the traditional form of TRA fit the data adequately. To the author's knowledge, this is the first known paper to deeply explore the cognitive constructs underlying purchase intentions of eBook readers. | |||||
| 書誌情報 |
en : Economics & Management Series 発行日 2011-05-01 |
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