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  1. Economics & Management Series

Patients' experience sharing in online social media communities: A base-of-the-pyramid perspective

https://iuj.repo.nii.ac.jp/records/970
https://iuj.repo.nii.ac.jp/records/970
0ee7f04b-ed6e-4eb7-a667-bd474164b3ff
名前 / ファイル ライセンス アクション
EMS_2021_04.pdf EMS_2021_04 (469.6 kB)
Item type 紀要論文 / Departmental Bulletin Paper(1)
公開日 2021-10-20
タイトル
タイトル Patients' experience sharing in online social media communities: A base-of-the-pyramid perspective
タイトル
タイトル Patients' experience sharing in online social media communities: A base-of-the-pyramid perspective
言語 en
言語
言語 eng
キーワード
主題Scheme Other
主題 Patients' experience sharing
キーワード
主題Scheme Other
主題 base-of-the-pyramid
キーワード
主題Scheme Other
主題 healthcare services
キーワード
主題Scheme Other
主題 online health communities
キーワード
主題Scheme Other
主題 healthcare consumers
キーワード
主題Scheme Other
キーワード
言語 en
主題Scheme Other
主題 Patients' experience sharing
キーワード
言語 en
主題Scheme Other
主題 base-of-the-pyramid
キーワード
言語 en
主題Scheme Other
主題 healthcare services
キーワード
言語 en
主題Scheme Other
主題 online health communities
キーワード
言語 en
主題Scheme Other
主題 healthcare consumers
キーワード
言語 en
主題Scheme Other
資源タイプ
資源タイプ識別子 http://purl.org/coar/resource_type/c_6501
資源タイプ departmental bulletin paper
著者 Husain S., Akareem

× Husain S., Akareem

WEKO 1045

Husain S., Akareem

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Akareem, Husain S.

× Akareem, Husain S.

WEKO 1046

en Akareem, Husain S.

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内容記述タイプ Abstract
内容記述 Purpose: This study focuses on access to healthcare for a highly impoverished population and aims to provide an understanding of how online healthcare communities (OHCs), as transformative service mediators, can be the platforms for patient with chronic and non-chronic health conditions, to share experience in the base-of-the-pyramid (BOP) context.

Design/methodology/approach: A large-scale survey among 658 respondents was conducted in a very low-income country. SEM was used to test the hypotheses.

Findings: A model of patients' experience sharing (PES), motivations, and consequences in healthcare services are introduced and tested. The result supports the PES model for patients with chronic health conditions, showing that utilitarian, hedonic and social value dimensions directly influence PES and indirectly influence their continuance intention with online healthcare communities and patient efforts. However, a mediating effect of PES was found only between the value dimensions and patients’ efforts. A negative moderation effect of medical mistrust was found in the relationship between utilitarian value and PES for both chronic and nonchronic patient groups.

Originality: This study is a pioneering attempt to develop and test the PES model in the BOP market.
書誌情報 Economics & Management Series
en : Economics & Management Series, (2021-4)
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